08-03-2017 08:01 via theguardian.com

Sainsbury's ditches scheme aimed at halving household food waste

Exclusive: Supermarket drops £10m five-year programme as official statistics show average family throws away £700 of food each yearSupermarket giant Sainsbury’s has dropped an ambitious target to get consumers to halve their household food waste after finding it was more difficult than expected to achieve behavioural change.Sainsbury’s launched its “Waste Less, Save More” programme in 2016 – a £10m five-year plan to help customers save money by red
Read more »