15-01-2017 01:05 via theguardian.com

Our next Scandi import: organic ‘folk food’ for all

EU pledges £9m to help Britain turn niche market mainstreamNever mind hygge, the new Danish buzzword is folkeligt and it’s going to give Britain’s organic food industry a Scandi makeover.Organic supremos in both nations are drawing up plans for a charm offensive after securing €10.4m (£9m) from the EU to turbocharge industry growth. Britons spend only a tiny portion of their food budget on organics, and the marketing push aims to bring them into line with the Danes,
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