Mine craft: why BHP's strategic overhaul could help repel a hedge fund predator

BHP’s new image could appeal to the patriotism of its Australian shareholders and help rebuff Elliott Advisors’ advancesIt’s been a big week for BHP Billiton. For one thing, it’s not even called that any more. As part of its “Think Big” rebranding theme, the world’s biggest mining company opted to shed the Billiton moniker it acquired in a 2001 merger with a Dutch-South African company and revert to its previous true-blue Aussie name.
BHP says the rebran