Millennials are making frozen food hot again, but can they stop killing everything else?
Frozen food is the latest industry millennials have been credited with saving. But it’s too late for gum, soap and thongsFrozen food is super hot right now. According to David Palmer, an analyst at RBC Capital Markets, sales volumes have grown for the first time in five years. And millennials are largely responsible for this, spending 9% more per shopping trip for frozen foods last year than other groups, according to Reuters.So why are millennials, a supposedly foodie generation, buying s
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