Instagram generation is fuelling UK food waste mountain, study finds

Research highlights generational divide in attitudes towards food as millennials focus on its appearance while buying too much A generation gap in attitudes towards cooking and eating is helping to fuel the UK’s food waste mountain, research reveals, driven by time-poor millennials who do not understand the value of the food on their plate.In contrast to savvy older consumers familiar with post-war rationing, the study suggests, those aged 18 to 34 are preoccupied by the visual presentatio