If you care so much, Coke, why aren't your bottles 100% recycled?

Coca-Cola sells more than 100bn single-use plastic bottles a year. Its plans to increase recycled plastic in its bottles to 50% are startlingly unambitiousCoca-Cola’s grand announcement on plastic packaging is a lot of PR fizz. But when you look at the detail, it’s all a bit flat.The news that the company is to increase the amount of recycled plastic in its bottles to 50% shows a startling lack of ambition from the soft-drinks giant to tackle one of the greatest environmental challen