Hellmann's aims to woo flexitarians by branding its mayo as veggie

Unilever is adding a vegetarian logo to 500 products, including Flora and Hellmann’s, by the end of 2017 to boost interest among flexitariansUnilever, one of the world’s biggest food companies, has promised that by the end of next year it will have added a V logo to 500 of its products, ranging from mayonnaise and pasta sauce to margarine.
But why would a company selling mainly vegetarian products want to start promoting that these products are, as we already know, vegetarian?Continu