Forget diamonds … how about clothes and boots that last forever

A market is emerging for brands that offer lifetime guarantees to customers, from shirts to socks – and even underwearA winter coat, a pair of jeans, a shirt for work, boots and a pair of socks – that’s the clothes shopping done for at least the next 30 years, maybe even for life.Buying clothes that last a lifetime is a concept that is fast gaining popularity. As brands launch “lifetime guarantees”, there are now shirts on sale that will apparently last until 2046,