Air pollution masks – fashion's next statement?

Face masks are already a common sight in Asia. Now, as air pollution worsens, designers are targeting city dwellers in Europe and the US with pricier products The intersect between fashion and practicality is not always the most compelling. But given that air pollution is the world’s largest single environmental health risk it seems inevitable they will come to influence each another.Yesterday saw the launch of M90, an “urban breathing mask” created by the Swedish company Airin