Activision apologises for Call Of Duty: Black Ops 7 and promises more innovation
One sequel too far (Activision)Activision has released a rare statement on Call Of Duty’s future, as it promises to deliver ‘meaningful, not incremental’ innovation.Almost a month after launch, it’s clear Call Of Duty: Black Ops 7 has badly underperformed against Activision’s expectations.We already know sales for this year’s entry have plummeted to record lows in some parts of the world, as it battles both negative perception and new competitors like Battlef
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