Opinion: Should we care about Tesla?

Tesla may be synonymous with the electric vehicle segment now, but rivals are fast catching up
It’s not easy to successfully launch a new brand – especially in the fiercely competitive automotive sector – yet Tesla made it look relatively effortless, garnering an unrivalled level of cool in an incredibly short space of time.Founded by engineer/inventor/Paypal co-founder Elon Musk, Tesla made the electric vehicle an appealing prospect to an audience of savvy early adopters. And