How Formula 1 became a global advertising goldmine

Lotus advertised Player’s Gold Leaf brand and more famously JPS years later"Advertising on racing cars in England doesn’t exactly seem to have taken place by storm, but I gather that several people are working hard behind the scenes with sponsorship deals,” wrote Autocar’s motorsport columnist, Eoin Young, in December 1967.
“It’s interesting that the Rhodesian Gunston tobacco company is considering John Love [reigning champion of the high-profile South African