BYD designer Egger: Milan studio to help Denza chase Audi, BMW

Chinese giant will use European base to deploy "new designs and innovation" against established brands
BYD design chief Wolfgang Egger - previously of Alfa Romeo, Audi and Lamborghini - is going after his previous employers on their home soil with a new Europe-centric design approach for the Denza premium marque.
The Chinese giant is ramping up operations at its new European headquarters in Milan, where a dedicated design facility will aim to bring all BYD cars into line with local tastes and ex