The new app that lets users rent strangers’ stuff. ‘This isn’t about communism,’ says founder

Inspiration for businesses can come from many different places – from a board meeting, a focus group or in response to a societal problem. For WhyBuy’s Jamie Conway, it came from a chocolate fountain he’d last used in 2012. “I have a chocolate fountain because I hosted New Year’s Eve for friends eight years ago, I’ve not used it since – it’s still in a cupboard”, Conway said, as he spoke from his flat in London. “I can’t throw it