The 'hard sell' awaiting the bereaved

The Co-op is a household name when it comes to funerals, with plaques in branches promising customers that it will handle them with “care, respect, clarity and reassurance”. It claims to recognise how expensive the process of laying a loved one to rest can be, and commits itself to guiding families towards a funeral they can afford. But an investigation by this newspaper has raised major question marks over some of those undertakings. The Telegraph found one senior manager dictating