L'Oreal turns to Google as coronavirus spurs virtual make-up shift

Shoppers searching Google for cosmetics will be able to try them on virtually through a deal with L'Oreal, as the French group looks to make up for lost store sales caused by coronavirus lockdowns by expanding online.Maybelline maker L'Oreal, which returned to comparable sales growth in the third quarter when coronavirus restrictions eased, has sped up some of its web initiatives as a result of the pandemic, its digital chief Lubomira Rochet said."There's been an acceleration in all our partners