Joules boss Nick Jones on preparing for a socially distanced reopening

Nick Jones, the boss of fashion brand Joules, decided to shut all of its shops a week before his rivals were forced to. “You could see what was happening in other parts of the world,” he says. “The likelihood of closures was becoming ever more likely.” Jones had only been in charge for six months when coronavirus started to spread. “I certainly wasn’t expecting it, but because it is impacting everybody, albeit in different ways, you draw in the energy of that