Embedded insurance strategies for growth businesses

By Bethan Harper on Growth Business - Your gateway to entrepreneurial successEmbedded insurance is redefining how businesses engage with their customers, turning online retail buying journeys into substantial revenue growth opportunities.This innovative approach to upselling integrates insurance directly into the purchase process, offering convenience for consumers while providing businesses with an additional revenue stream.The global embedded insurance market, valued at $78.7 billion in 2023,