Advertisers claim iPhone's new anti-tracking tech will lead to 'dramatic decrease' in free apps

The advertising industry has claimed Apple is putting app makers at risk by introducing privacy-friendly controls on targeted adverts in the latest version of its iPhone software. Leigh Freund, the chief executive of ad industry group Network Advertising Initiative, said the move announced by Apple on Monday would cause a "dramatic decrease" in the number of free, advertising-funded apps in the App Store. He also suggested that Apple's move was motivated by financial interests, saying the compan