Why shopping malls are making space for high-end art

Using art to sell luxury products, from smart hotels and real estate to handbags, is well established, but art is increasingly being used to entice visitors into shopping malls—in Hong Kong, Shanghai, Paris and even rural Oxfordshire in the UK.The most striking example is China’s K11 Art Mall, the brainchild of the young retail billionaire Adrian Cheng. This flashy mall opened in 2013 in Huaihai Lu, Shanghai’s central shopping street, and boasts a museum in the third basement,