The Swiss hotel that’s just a bed on a mountain

Artists Frank and Patrik Riklin pioneered the zero-star concept by offering guests the chance to stay in a nuclear bunker. Now they’re taking their vision to new heightsIt looks like a publicity stunt for a hotel chain. Stick a bed on a Swiss mountain, get the attention of the world’s media and – boom – viral marketing. A couple of days later, bung the first ad on TV and let Lenny Henry take over. “You can really breathe in a Premier Inn,” he’ll say in h