The Opera Company That's Remaking Itself - And Making Itself Cool - By Working The Data

"'This isn't some magic soup!' says David Devan of the data-driven, meticulously engineered transformation of Opera Philadelphia. The once sleepy, old-school company has become one of the most progressive forces on the opera scene. Having spent more than $600,000 on market research over the past five years, the company is now poised to launch the most ambitious component of its master plan: 'O17' will be the first in a series of annual festivals designed to reinvent the urban opera experience. S