Netflix Suggests Interactive Storylines - But Do Audiences Really Want This?

"It seems to me to misunderstand the fundamental appeal of television; that it is bedtime stories for grownups. You plonk yourself in front of the screen to be entertained. That doesn’t mean being fed pap; contemporary television is increasingly a feast for the upper reaches of the mind as well as the primitive bits that would be just as happy banging a stick on a stone. But it does mean being presented with a finished product: a complete, satisfying entity with a beginning, a middle and a