05-01-2016 22:00 via theartnewspaper.com

Moscow museum transformed into commercial operation

Art4.ru, which was billed as Russia’s first private contemporary art museum when it opened in Moscow in 2007, has been repurposed into a selling museum, according to its founder, the businessman and art collector Igor Markin.“Many private museums dabble in selling on the sly. State museums sell to balance their budget. I want to sell brazenly,” he said when the project launched on 3 December.
Art4.ru will now operate like a commercial gallery, with a new programme each month,
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