Marketing Has Become Virtual Word Salad

We all know by now that advertising is no longer “advertising.” It’s “content.” But it’s not just “content.” It’s “organic” content. Or “authentic” content. Or “holistic” content — which is apparently different than “integrated” content. Or “optimized” content. Or “bespoke” content. (You think I’m making that up?) And of course, “viral” content &md