How We Define Creativity In The 21st Century (And Around The World)

“Interviewing 806 young professional men and women in the U.S., U.K., Germany, Brazil, Turkey, Russia, China, and India, the report highlights three key topics. First, it defines a new global definition of creativity—combining originality, meaningfulness, and value—and the way that this manifests itself around the world. Second, it reveals a surprisingly lower degree of creative self-confidence in Europe and, in contrast, the creative optimism on display in markets that are cur