How Airline Safety Videos Evolved From Boring Instructionals Into Comic Extravaganzas

It all started with Richard Branson's Virgin Atlantic ("make flying fun again"), which used hand-drawn cartoons. "In the ensuing years, airlines have pulled out nearly every gimmick imaginable to make their safety video a YouTube sensation. A Qatar Airlines video takes place at an FC Barcelona match, an El Al video takes the form of a cringeworthy Devo tribute, and ... even sedate, legacy brands like British Airways, Singapore Airlines, United, and Air France have succumbed to the trend in recen