Can You Consciously Design A Metaphor To Change Someone’s Mind?

“I’m here to tell you that they can, and are. … They aren’t supposed to make someone remark: ‘That’s beautiful.’ They’re meant to make someone realise that they’ve only been looking at one side of a thing.” Michael Erard (“For five years I worked full-time as a metaphor designer at the FrameWorks Institute, a think […]