Billboard USA: when rock took over advertising's roadside monoliths

Rock’n’roll’s relationship with LA’s famous billboards hasn’t always been the most harmonious, a new exhibition revels in the era advertising turned the strip into a ‘drive-thru art gallery’It all started with the Doors in 1967. That was the year that Jac Holtzman, head of Elektra Records (specializing in folk at the time), moved to Los Angeles when the label signed their first rock band, some newbies from Venice calling themselves the Doors. As Holtzman commuted up and down Sunset