America™: Alfredo Jaar’s controversial 1987 billboard work lights up London’s Piccadilly Circus

When the Chilean conceptual artist Alfredo Jaar first unveiled A Logo for America in New Yorks Times Square in 1987, it provoked outrage. Passersby saw the lit-up billboard as an affront to so-called America, but Jaar says describing the work as anti-American misses the point. Theres nothing more American than claiming America represents a whole continent, he explains.Fast-forward almost 30 years to the UK premiere of the work in London on 28 July and the work is more urgent than ever, Jaar say