How Can The Masters Bring In New Audiences Before April?

The popularity of golf continues to surge around the world, but how could new audiences be brought in before the Masters in 2026? With the first round of this prestigious tournament set to begin on April 9, there’s still time for the golfing market to expand.
Rory McIlroy completed the Grand Slam at Augusta this year (Photo by Richard Heathcote/Getty Images)
Marketing Techniques and Possible Tie-ins
With a history going back to 1934, the US Masters is regarded as one of the most traditiona