The Evolution of Chinese Social Media: What Global Brands Need to Know in 2025

The Chinese social media ecosystem is an ever-changing digital universe — fast-moving, mobile-driven, and algorithmically unique. For international brands, understanding Chinese social media is no longer a marketing experiment; it’s a strategic necessity.1. The Distinct Nature of Chinese Social MediaChina’s digital environment stands apart from the Western internet. The absence of platforms like Facebook, Instagram, and YouTube has given rise to domestic giants that shape cons