Young Turks: e-commerce start-ups bet on enviable demographics

Last year, Trendyol had sales of 550 million lira. (Reuters) When Demet Mutlu dropped out of Harvard six years ago to found an online fashion retailer in her native Turkey, friends thought she was crazy to leave the world’s top business school for a leap into the unknown.
But more than her chutzpah, it is the 34-year-old’s unshakeable faith in the young Turkish consumer that seems to be paying off: her company, Trendyol, is now one of Turkey’s best known online fashion retaile