Why we keep returning to Facebook decoded!

These surveys were sent to project participants on days 33, 66 and 99 and were intended to gauge each user’s mood throughout the Facebook detox. (Reuters)
Have you ever shut down your Facebook account, only to meekly log back in a week later? Researchers have explored the factors that prevent users from logging off the social networking site permanently.
Using survey data provided by 99daysoffreedom.com – an online campaign that encouraged participants to log off Facebook for 99 days