Why are mattress companies acting like tech startups? - The Guardian

The Guardian
Why are mattress companies acting like tech startups?
The Guardian
The business of selling spring and foam was once a staid affair. Now firms such as Simba, Casper and Eve are taking cues from – and sharing investors with – Twitter and Snapchat. Some Casper deliveries are made by cargo bike in the US. A Casper product ...