We should mock IBM's terrible hair dryer hacking campaign, not women's technology - The Verge

The Verge
We should mock IBM's terrible hair dryer hacking campaign, not women's technology
The Verge
IBM urging women to #HackAHairDryer in order to get into tech has to be one of the worst PR efforts in recent memory. It's an awkwardly bland and cloying video that implies tech's gender gap exists because women don't know they can do science — and ...
IBM pulls #HackAHairDryer campaign admitting it 'missed the mark'The Guardianall 133 news articles »