Video ads spiking mobile internet bills, even if you don’t click: Study

A study revealed that majority of smartphone users are not aware about the source of data consumption. (Representative Photo)
Smartphone users have seen a spike of up to 50 per cent in their mobile internet data bills, but are clueless about what is draining their data, says a study.
The study conducted between June 3-6 across 23 states covering 14,154 respondents has attributed rise in data consumption to video advertisements on various websites.  It, however, claimed that majority of sma