Viacom18’s VOOT will try to woo India with original content

Viacom18 has launched VOOT, an ad-funded video on demand platform for web and mobile.
The launch and subsequent success of Netflix seems to have triggered a spurt in over the top (OTT) content players. Now, Viacom18 has launched VOOT, an ad-funded video on demand platform for web and mobile. Earlier, Balaji had announced its intentions to launch a similar product.
VOOT, which went live earlier this week, will have four content pillars — comedy, reality, drama and kids, Gaurav Gandhi, COO