Uber rolls out its new logo, drops the U in app icon

Uber has a new logo and branding for both of its apps.
Uber’s got a new logo and branding, and the app icon has dropped the iconic ‘U’ in its design. Uber’s CEO and co-founder, Travis Kalanick posted about the update on the company’s official blog.
Kalanick says the design change was necessary because he felt that Uber’s look had peaked, and that the company has grown a lot since they opted for the Black and Grey logo, in place of the original red magnet logo