Twitter’s new hearts might not improve its health
Twitter Hearts is a new way of interacting on the site, which replaces the stars for favourites.
Twitter hearts are the new product change under co-founder and permanent CEO Jack Dorsey, who returned to the company last month. But why hearts in place of the favourites? One of the reasons is to reverse the poor user engagement and slow user growth that the site has seen in last one year.
References to Facebook’s Likes and Instagram’s heart aside, this need to drive up engagement
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