Twitter testing new feature to show ads to non-active users

Twitter has been experimenting under Jack Dorsey, company’s chief executive to make the website more engaging.
Twitter Inc said it was testing a feature to show advertisements to people who read tweets without logging in, as it tries to make good on its long-time ambition to monetize non-active users.
The company said the feature will help it cash in on an additional half a billion people each month, pushing its shares up as much as 7.8 percent to $26.21 on Thursday – their biggest