Twitter can unveil brand image better: Study

Twitter perception scores closely matched direct survey ratings of brand image on each of the attributes. (AP) A brand’s image is related to the characteristics of who their fans follow on Twitter, a new study has found. Aron Culotta and Jennifer Cutler from Illinois Institute of Technology in the US examined accounts of millions of fans of over 200 brands across a variety of sectors on Twitter.
They first searched Twitter lists for accounts that were identified as exemplars of attributes