The art of digital nudging

If you are reading this review on your tablet, laptop or any other digital screen, you are more likely to finish it, but less likely to remember what you read. Easy in, easy out, is it? In fact, the latest iPhone model now features more dots per inch (401 DPI on iPhone 6 Plus) than the finest printed books (closer to 300 DPI), but this improvement in screen quality does not lead to higher levels of comprehension. Surprised?
Now, consider these facts: people value items more when shopping on a ta