SurveyMonkey expands to mobile-apps data one year after CEO Dave Goldberg’s death
In its first major initiative in the year since the sudden death of its chief executive, Dave Goldberg, SurveyMonkey is expanding its survey business to tap into booming demand for mobile apps.
The company is launching SurveyMonkey Intelligence for tracking of the mobile-device software known as apps, it said Wednesday. That way, businesses can see data – their own or the competition’s – including which apps are gaining traction, peak usage times for various apps, and customer
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