Staying Human-Centered in a Technology-Focused World - AdAge.com

AdAge.com
Staying Human-Centered in a Technology-Focused World
AdAge.com
When Procter & Gamble was looking for ways to innovate and grow its business in the late 1990s, it found the answers not in technology but in human behavior. P&G started by watching how everyday people cleaned their floors, and noticed that a lot of ...