Smartphones have driven a silent social revolution

Smartphone category continues to be the bright spot in consumer technology market as the growth is widespread, sustained and deep. With over 100 million units shipped, India is currently the third largest market for smartphone sales after China and US. It is also, by some distance, the fastest growing market with growth rates in excess of 30%; with both the larger markets at saturation point and sales being driven by replacements only, India’s status as the growth engine of the global mobi