Product thinking? Why is it a secret sauce for the IT industry?

When Stanley Biwott and Mary Keitany of Kenya signed off as the winners of the New York City Marathon on November 1, all Indians glued to the TV sets must have felt proud—not to mention the spirit of the marathon itself, but to see TCS written all over! The IT bell weather stole the global lime light on that day by sponsoring one of the important athletic events of the year. However, it is still not very clear how many in the world really understood what TCS produces—the best guess c