Opera browsers to have native ad blockers from today: Here’s why it matters

Advertising fuels the internet, allowing for many services to be free for users, and we are not against them
From May 4, Opera will launch native ad-blocking technology both in the stable version of the desktop browser, as well as the Opera Mini mobile browser for Android. The move could have significant impact in many markets given that Opera is one of the top browsers.We spoke to Krystian Kolondra, Opera Software’s Senior Vice President of Products responsible for Opera’s entire c