Now, Micromax phones to have paid content play

The Eros Now app will now come preinstalled on Micromax’s latest smartphones showcasing Eros Now’s extensive repository of Bollywood films, music, originals and regional content.
It seems content is the new game for smartphone manufacturers. After the content push from Le Eco, Indian smartphone major Micromax has announced a partnership with Eros International “to bring endless entertainment” to its consumers.
Micromax has over the past couple of weeks been talking about