New software turns webcams into eye-trackers

The model assumes that a user looks at the spot where they click, so each click tells the model what the eye looks like when it’s viewing a particular spot. (Reuters) Scientists have developed a software that turns computer webcams into eye-trackers, an advance that may help developers optimise content and make websites more user-friendly.
The software, called WebGazer.js, can infer where on a webpage a user is looking and can be added to any website with just a few lines of code and runs